Avi Baran Munro is Head of School of Community Day School in Pittsburgh, PA. She presented the following at the North American Day School Leadership Conference.
Session: Herb Tobin What schools do wrong with fundraising?:
How often are you out of your office? We don’t work hard enough. If you’re a fundraiser, the longest day of the year is Dec 31. Nonprofits…busiest time of the year are the last two weeks in December, first week in January. Development people should be the busiest possible the last week in December. (THAT’S WHEN A LOT OF SCHOOLS ARE CLOSED!)
DON’T SAY NO FOR DONORS! Don’t assume someone will decline your offer to get their help,make your ask and let them say yes or no.
DON’T SAY YOUR TUITION ONLY COVERS 80% OF YOUR COST. SAY THAT YOUR ADDITIONAL GIFT HELPS OTHER CHILDREN ATTEND THE SCHOOL.
Dialing for Dollars time (a participant made this suggestion): Directors of Development should be in the room with me when I make the calls. Like Fundfest or any phonings, the company helps motivate the callers.
95% of your money comes from 5% of the donors. How much time are you spending on your annual event, ad journal, etc? DISPROPORTIONATE! Not enough time spent on top.
Greatest opportunity cost is volunteers. USE volunteers properly. They should not be used to choose table linens, etc. if they are biomedical engineers that can create a fascinating program for your students. Don’t ask your parents to sell challah and wrapping paper (unless that is what they are passionate about doing!). Engage them in their areas of skill.
We often use a plug number: If the school doesn’t raise this, they are going to run a deficit. What is your ASPIRATIONAL GOAL? How much could you really raise if everything was going right. I know what I NEED to raise. What COULD I raise? Example, in Boston, hiigh tech, bio-tech, financial services are disproportionately in the hands of young Jewish people. Find them!
Session: Nurturing Neshamot: Practical approaches to educating toward spirituality
We want our grads to know how to participate actively in Jewish life and to want to do so. Use a depth approach to helping them to find meaning in delving into texts.
Spirituality comes from within and reaches out making connections with others, with the divine in the world, and with God. Yirat Shamayim.
Education tends to be about the intellect and about the academics. Yet, everything we do tends to be about emotions.
Our values influence our decision making. Our values are emotionally held ideas. If that is true, then, if we really need to educate kids emotions, and help them to make decisions out of Jewish concepts.
Slach Lanu Avinu Ke Chatanu …. opportunities to connect with social studies, conflict among people and the need for forgiveness.
FOSS (Science) materials: Go from mixtures and solids, to cooking, to what would happen if things didn’t melt, if things weren’t predictable and reliable? Go to ma-arive aravim (the cycle of reliability)
Tfillah Education; Biggest mistake teachers make is to expect to walk into a tfillah service and be able to daven. If you are in charge of tfillah it is not the best time for your personal davening. Think about the tfillah experience as a classroom. Just as you walk into a class at the beginning of the year, think about the lesson, the goal, the kids in front of you, etc. Dah lifnei mi atah omed. (KNOW THE KIDS!)
Session: Cyberbullying, cyberspace and the law (Winn, et al)
1. Consider a legal aid consortium in your region/state for JDS or independent schools. All schools are dealing with similar issues.
2. Make sure your handbooks and contracts are constantly updated to cover areas of social aggression, social networking, etc., that keep coming up. Your school policies can be upheld and/or scrutinized if brought to mediation or court.
3. All communications, personal and professional, on home computers or at school, are subject to discovery should you as an employee be named in a court proceeding. ALL.